Creative Mobile is Estonia's biggest mobile app developer, responsible for the racing game Nitro Nation. Though their in-house UA team had fostered a somewhat successful marketing campaign on Facebook, they found themselves incapable of further scaling. Pouring additional money into their UA budget saw no results — only an increasingly negative ROI.
This, along with negative experiences with other UA experts, left them sure that their product was incapable of breaking through to the next level.
Upon a free analysis of Creative Mobile's existing activities, AdSide Media decided to step in and help. Based on their findings, they saw an opportunity for Creative Mobile to grow.
The key factor for Creative Mobile's decision to undertake this partnership was AdSide Media's profit share model. In this scenario, AdSide Media assumes all potential financial loss, and upon a successful campaign, both parties would share in the profit.
Transparency is key, and by sharing their past case studies and success stories, AdSide Media convinced Creative Mobile that their product marketing could be more effective and better optimized. This was thanks in part to the hard work of AdSide Media's in-house creatives team, which produces hundreds of ideas and creatives on a regular basis.
Their three-step approach to addressing Creative Mobile's problem consisted of:
- Coming up with creative ideas
- Producing and testing dozens of creatives per week
- A media buying approach, which optimized campaigns towards profit
Creative Mobile really picked up on the methods demonstrated by AdSide Media, and started implementing what they had learned. Because of the profit share model, AdSide Media assuming all the risk, and absolute transparency, it really functioned like a partnership.
Some specific outcomes included:
- Saw a 300% increase in revenue
- A 220% increase in Facebook spend while remaining ROAS-positive
- 300 new creatives produced
Thanks to this gainful working relationship, Creative Mobile has decided to share their other products with AdSide Media as well, as they believe it would give them a leg up on the competition in what is a particularly fierce market.